The supplement industry does not have a product problem. It has an evidence problem. And it has spent three decades making sure you don't know the difference.
You'll learn what "FDA-registered facility" actually means (spoiler: roughly nothing), how the 1994 law that created this regulatory landscape rewrote the rules in the industry's favour, why the proprietary blend on the back of your pre-workout is a marketing artefact and not a formulation choice, and the six specific marketing tactics the industry uses to sell things the evidence doesn't support — named clearly enough that you'll recognise them the next time you see them.
Inside this one
- The six supplements with enough evidence to recommend, with doses
- What "FDA-registered facility" actually means (and doesn't)
- How to decode a proprietary blend label
- Pre-workout ingredient breakdown — by tier of evidence
- The D-aspartic acid case study — how a one-study positive becomes a permanent product
- Six marketing tactics, named, so you can spot them
The standard it is held to
Every factual claim in this volume names its source, and every claim carries a confidence grade — settled, strong, emerging or contested. Where the evidence is thin, the text says so. How it’s made, in full → · What we’ve got wrong →