Picture a reader who has just been told by their group chat that a new paper "proves" the thing they've been doing all year is wrong. The paper has a DOI. The DOI resolves. It says nothing close to what the group chat said it does. Until now, they had no way to know that.
This is the volume that fixes it.
Inside this one
- A six-tier source hierarchy that makes sense of any conflicting evidence
- Statistics in plain language: p-values, confidence intervals, effect size
- The 12-question reading checklist — works on any paper, any field
- How to spot conflicts of interest without overcorrecting into reflex rejection
- Why "21 male undergraduates" rarely generalises to anyone you know
- The translation step from paper to programme to behaviour
Who this is for
anyone who reads fitness content, health content, or any pop-science article and wants to stop being a downstream consumer of someone else's interpretation. Coaches, gym members, parents of teens on TikTok, anyone curious enough to want the receipts.The standard it is held to
Every factual claim in this volume names its source, and every claim carries a confidence grade — settled, strong, emerging or contested. Where the evidence is thin, the text says so. How it’s made, in full → · What we’ve got wrong →